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Squeeze page vs. Home page

Steven E. Oestreich's Avatar

Steven E. Oestreich

28 Nov, 2010 01:47 AM

Is there an advantage of using either page in our ad? When should a Squeeze page be used and when should a Web Home page be used? Is the auto responders associated with both?

  1. Support Staff 1 Posted by Kate - on 29 Nov, 2010 08:53 PM

    Kate -'s Avatar

    Hey Steve,

    You'll find that different types of traffic appeals to different landing pages.. Generally, the squeeze page is for "tire kickers" who are undecided or need some time, while your homepage is for folks who are more ready to buy..

    We'll also say that in the beginning when there are less properties for sale in your territories, it won't matter too much which page you use.. As more properties show up in your territories, the Buyer Website Homepage will typically become a better place to send your retail buyer traffic..

    Hope that helps,

    Damon

  2. Kate - closed this discussion on 18 Jan, 2011 03:20 PM.

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